Business Strategy Workshop

Course Objectives:

This course is aimed at managers who are responsible for developing Business Strategy or managers who are required to understand, communicate and implement company strategic plans.
This programme is designed to equip participants with an appreciation of current best practice in the area of Strategic Management. The programme provides participants with an insight into the Strategic Planning process and with an understanding of how to apply established Strategic Planning models and tools in a range of business scenarios.  The programme includes a Case Study Element where participants are given the opportunity to present and discuss Strategic Plans for their own businesses. Feedback on these Strategic Plans will be provided to all participants
On completion of this course participants will be able to

  • Develop a comprehensive Strategic Plan for an organization
  • Contribute effectively to the execution of a Strategic Plan
  • Communicate Strategic Priorities to Colleagues

Course Content

Module 1: Introduction to Strategic Management

Objectives. This session introduces participants to the concept of Strategic Planning.  The importance of Strategic Planning is outlines and the differences between Strategic Planning and Operational Planning are highlighted. Topics include:

  • What is my business?
  • The Anthony Model
  • Operational vs. Strategic Thinking
  • The Strategic Planning Process
  • Developing a Mission Statement
  • Workshop Case Study

Module 2: Completing an Environmental Analysis

Objectives. This session provides participants with a range of tools to help in the analysis of the Competitive Environment to determine Opportunities and Threats. A range of Case Study examples are provided. Topics include

  • The 10Es
  • Porters Five Forces
  • Applying The Value Chain to business
  • Workshop Case Study

Module 3: Completing a Position Audit

Objectives. This session provides participants with a range of tools to help complete an analysis of organizational Strengths and Weaknesses and determine core competences. Topics include

  • 9Ms
  • The Product Lifecycle
  • Identifying Opportunities for improved competitiveness
  • The BCG Matrix
  • Workshop Case Study

Module 4: Selecting a Strategy

Objectives. This session combines the output of Sessions 2 and Sessions 3 and provides candidates the tools to assist in the selection of suitable strategies to support long term Competitive Advantage.

  • Porters Three Generic Strategies
  • Ansoff’s Model
  • Finance requirements to support the chosen Strategy
  • Marketing the chosen Strategy
  • Workshop Case Study

Module 5: Strategy Implementation

Objectives. This session outlines the key requirements required to successfully implement a chosen strategy. The Balanced Scorecard method of performance monitoring is explained. Topics Include

  • Strategy Execution Process
  • Financing the Strategy
  • Leadership
  • Managing Scale
  • Balanced Scorecard
  • Change Management
  • Workshop Case Study

Module 6: Writing a Strategic Plan

Objectives. This session outlines the practical considerations in developing a Business Strategic Plan for a real or Case Study Company. Key issues addressed include

  • Identifying Constraints
  • Setting Priorities
  • Project Planning
  • Writing Effective Business Strategic Plans
  • Workshop Case Study