Strategy Mapping

Strategy mapping is a relatively recent approach to improving strategy implementation and execution. It was pioneered by Robert Kaplan and David Norton, founders of the Balanced Scorecard. Strategy maps enable organisations to describe and communicate their strategies to various stakeholder groups. Many excellent plans fail because people have not been engaged in the change process. More often, schemes fail because senior managers fail to convey the key elements of their strategy to those who must execute it.

Strategy Maps provide a conceptual framework to help all levels in a company understand and execute strategy.
Well-constructed strategy maps:

  • keep the organisation focused on its core strategies
  • point to where investments should (and should not) be made
  • are the foundation for strategically-oriented balanced scorecard systems, and
  • communicate the intent of the organisation to all its stakeholders, but particularly to employees who must implement the strategy on a daily basis



Strategy Mapping Module Content

Duration: 1 day

Session 1: Strategy Mapping

Build Strategy Map from Balanced Scorecard Perspectives                                      Exercise
Develop suitable measures to monitor Strategy Progress                                           Exercise
Develop “stretch” targets to drive Strategy                                                                Exercise
Identify Strategic Initiatives to support Strategy Implementation                             Exercise

Session 2: Deliver Strategy

Galbraith STAR Model                                                                                              Exercise

Session 3: Strategic Motivation

Springboard Story                                                                                                       Exercise


Learning Objectives

On completion of Strategy Mapping Workshop, all participants will possess the skills to

  • Identify range of Projects and Initiatives which support organisational Strategic Objectives
  • Understand the tactical and operational linkages that are required to ensure Strategic Alignment
  • Communicate organisational Strategy at all levels of the organisation
  • Set Measures and Targets to help ensure Strategic Projects are delivered.