Strategy mapping is a relatively recent approach to improving strategy implementation and execution. It was pioneered by Robert Kaplan and David Norton, founders of the Balanced Scorecard. Strategy maps enable organisations to describe and communicate their strategies to various stakeholder groups. Many excellent plans fail because people have not been engaged in the change process. More often, schemes fail because senior managers fail to convey the key elements of their strategy to those who must execute it.
Strategy Maps provide a conceptual framework to help all levels in a company understand and execute strategy.
Well-constructed strategy maps:
- keep the organisation focused on its core strategies
- point to where investments should (and should not) be made
- are the foundation for strategically-oriented balanced scorecard systems, and
- communicate the intent of the organisation to all its stakeholders, but particularly to employees who must implement the strategy on a daily basis
Strategy Mapping Module Content
Duration: 1 day
Session 1: Strategy Mapping
Build Strategy Map from Balanced Scorecard Perspectives Exercise
Develop suitable measures to monitor Strategy Progress Exercise
Develop “stretch” targets to drive Strategy Exercise
Identify Strategic Initiatives to support Strategy Implementation Exercise
Session 2: Deliver Strategy
Galbraith STAR Model Exercise
Session 3: Strategic Motivation
Springboard Story Exercise
On completion of Strategy Mapping Workshop, all participants will possess the skills to
- Identify range of Projects and Initiatives which support organisational Strategic Objectives
- Understand the tactical and operational linkages that are required to ensure Strategic Alignment
- Communicate organisational Strategy at all levels of the organisation
- Set Measures and Targets to help ensure Strategic Projects are delivered.