Strategy mapping is a relatively recent approach to improving strategy implementation and execution. It was pioneered by Robert Kaplan and David Norton, founders of the Balanced Scorecard. Strategy maps enable organisations to describe and communicate their strategies to various stakeholder groups. Many excellent plans fail because people have not been engaged in the change process. More often, schemes fail because senior managers fail to convey the key elements of their strategy to those who must execute it.
Strategy Maps provide a conceptual framework to help all levels in a company understand and execute strategy.
Well-constructed strategy maps:
On completion of Strategy Mapping Workshop, all participants will possess the skills to
Duration: 1 day
Session 1: Strategy Mapping
Build Strategy Map from Balanced Scorecard Perspectives Exercise
Develop suitable measures to monitor Strategy Progress Exercise
Develop “stretch” targets to drive Strategy Exercise
Identify Strategic Initiatives to support Strategy Implementation Exercise