Strategy Mapping

 
Strategy mapping is a relatively recent approach to improving strategy implementation and execution. It was pioneered by Robert Kaplan and David Norton, founders of the Balanced Scorecard. Strategy maps enable organisations to describe and communicate their strategies to various stakeholder groups. Many excellent plans fail because people have not been engaged in the change process. More often, schemes fail because senior managers fail to convey the key elements of their strategy to those who must execute it.

Strategy Maps provide a conceptual framework to help all levels in a company understand and execute strategy.

Well-constructed strategy maps:

keep the organisation focused on its core strategies

point to where investments should (and should not) be made

are the foundation for strategically-oriented balanced scorecard systems, and

communicate the intent of the organisation to all its stakeholders, but particularly to employees who must implement the strategy on a daily basis

 
Learning Objectives

On completion of Strategy Mapping Workshop, all participants will possess the skills to

Identify range of Projects and Initiatives which support organisational Strategic Objectives

Understand the tactical and operational linkages that are required to ensure Strategic Alignment

Communicate organisational Strategy at all levels of the organisation

Set Measures and Targets to help ensure Strategic Projects are delivered.

 

Strategy Mapping Module Content

Duration: 1 day

Session 1: Strategy Mapping

Build Strategy Map from Balanced Scorecard Perspectives                                      Exercise

Develop suitable measures to monitor Strategy Progress                                           Exercise

Develop “stretch” targets to drive Strategy                                                                Exercise

Identify Strategic Initiatives to support Strategy Implementation                             Exercise