So…Why MicroLearning?


So why has the concept of microlearning suddenly become the “next big thing” in online training?

To answer this, let’s look at some facts around how people interact with online content. There is a lot to be learned from how people behave when digesting this content.
For example, on an average day, of the top ten most popular YouTube videos, the average video length was 4 minutes and 20 seconds. Also, the majority of YouTube users view less than 40 minutes of content per mobile session.

Research shows that, for a 4-5 minute video, fewer than 60% of viewers will view to the end, compared with 75% of viewers for a 1-2 minute video. Similarly, the most popular blog content takes no more than seven minutes to read.

Reflecting this trend, Many MOOCs (Massive open Online Course) are broken down content into short segments less than 10 minutes in length, with each segment focusing on one concept or skill.

Microlearning is a reaction to this modern phenomenon. Microlearning reflects how consumers interact with Web content. Microlearning content comprises short, focused segments of targeted video.

So, the spectacular growth of microlearning as a method of design of online content is really not so much of a surprise.

At the MicroLearning Institute, our research with accounting students also confirmed that knowledge transfer is significantly improved if students are given access to well-designed micro-content.

So, maybe it’s not such a surprise that microlearning is the “next big thing” in online training !!